Direct Mail Marketing Canada

AIIM is a Canada Post preferred partner for Direct Mail Marketing.



Get in Touch - Call us at: 647-905-7263
Email us at: directmail@aiim.com





DIRECT MAIL WORKS


Now, AIIM’s Direct Mail Marketing approach in Canada combines 3 powerful elements: physicality, data and connectivity.

AIIM’s Direct Mail Marketing program has been selected by Canada Post Smartmail Marketing as a Preferred Partner.







Hi, sign up here to join us for RICOH and AIIM’s WEBINAR to find out more about our Direct Mail Marketing solutions.


Date and time: August 12 at 11 AM (EST)
with guest speaker Chris Rasmussen.



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If you have a project you would like to discuss or an urgent request please contact us directly at directmail@aiim.com


Meet our guest speaker: Chris Rasmussen

Chris Rasmussen is an entrepreneur and an investor. Chris is the founder and chairman of Doxim, a leading digital communications technology company transforming the customer communications experience through digital engagement.

Today Doxim is the leading global provider of customer engagement software, with a focus on the important business critical communications that regulated organizations including financial services, utilities and healthcare markets send to and receive from their clients. Doxim products and services are used by thousands of organizations serving tens of millions of customers today. Chris and Doxim have been recognized for personal and business leadership by organizations and programs including Profit 500, Deloitte Fast50, EY Entrepreneur of the Year, BDO Business Value Award and more.

Chris holds a BA from Western University, has serves on the Boards of various public, private companies and non-profits including industry associations and charitable organizations. Chris lives in the Toronto area, is married to his wife Kathryn for 25 years and they have one daughter Taylor.





Chris Rasmussen, Founder & Chairman of Doxim


HERE ARE 3 DIRECT MAIL MARKETING KEYS:




DATA


2) Data; Target and personalize your marketing message to reach the right people and increase its effectiveness. 86% of Canadian consumers open mail that’s personally addressed to them.

Source: Canada Post




CONNECTIVITY


3) Connectivity; Include Direct Mail in your marketing mix for greater attention, heightened emotional engagement and stronger brand recall. Integrated Direct Mail and digital campaigns elicit 39% more attention (time spent) than digital campaigns alone.

Source: Canada Post




PHYSICALITY


1) Physicality; Direct Mail gets noticed, opened and read; our brains are hard-wired to pay more attention to it. 74% of Canadian consumers always notice advertising of Neighbourhood Mail.

Source: Canada Post

1. Direct Mail Marketing in 24 hours*: Everything You Need to Know to Launch


Direct Mail is a powerful marketing tool as part of your overall strategy. It cuts through the digital clutter and delivers response rates up to 13 times higher than email. We will help you launch your campaign and provide all the tools. All in 24 hours*.

2. Data-Driven Direct Mail, why Should You Invest in It?


Data-Driven Direct Mail powers UP your marketing strategy. It cuts through the digital clutter and delivers response rates up to 13 times higher than email. The power of personalization – using data to deliver compelling Direct Mail engagements.
All in 24 hours*.

3. Direct Mail power omnichannel marketing success


Direct Mail is a powerful marketing tool as part of your omnichannel strategy. Omni-channel allows for trigger marketing on digital or instead of an email to remind them of a cart purchase missed – they can receive Direct Mail with a QR code coupon.
All in 24 hours*.

4. Digital intent converts to Direct Mail outreach


Direct Mail is a powerful marketing tool as part of your retargeting strategy. Direct Mail re-targeting allows for better retention, re-engagement and stronger purchase behaviour.
All in 24 hours*.

5. Direct Mail Shells Preprinting is not Required


Direct Mail is powerful, remove inventory warehouse costs and wastage. No need to guess how many shells need to be pre-printed. Personalized Direct Mail engages with your customers fast.
All in 24 hours*.

6. Direct Mail targets an Audience


Direct mail permits targeting of Consumers effectively. Our free online tool, Precision TargeterTM (via our Preferred status with Canada Post), enables you to plan your next marketing mailing using interactive maps and demographic data. You can send flyers, postcards or samples to every mailbox in a selected neighbourhood. Personalized Direct Mail to engage with your customers.
All in 24 hours*.

7. Direct Mail is about Physicality


Physicality, Direct Mail gets noticed, opened and read; our brains are hard-wired to pay more attention to it. 74% of Canadian consumers always notice advertising of Neighbourhood Mail.m Neighbourhood Mail is well priced and can be targeted. As a Canada Post Preferred Status Reseller, you get all the benefits without the cost.
All in 24 hours*.

8. Direct Mail is about Connectivity


Connectivity; Include Direct Mail in your marketing mix for greater attention, heightened emotional engagement and stronger brand recall. Integrated Direct Mail and digital campaigns elicit 39% more attention (time spent) than digital campaigns alone.
All in 24 hours*.

*24 hour service available if artwork and lists are provided and the project is data ready.



The Anatomy of a Perfect Direct Mail Campaign




Download a higher-quality PDF of this infographic HERE.



Our new Ricoh on Demand High-Speed Inkjet Press changed the Direct Mail landscape


Our latest major acquisition, the first Ricoh Pro VC70000 in Toronto, Canada with a print output speed of up to 492 feet per minute, allows us to significantly reduce time to market for Direct Mail campaigns. The VC70000 excels at direct mail, book printing, magazine and catalogue printing and data-driven marketing materials. The new modular system has been characterized by Ricoh as “the most versatile colour inkjet system available on the market today.”



Find the Direct Mail Marketing Solution for Your Business


AIIM and RICOH combine forces to create Direct Mail Marketing solution to help your company grow. Join our August 12th webinar at 11 AM (EST) with guest speaker Chris Rasmussen to find out more.


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